Let’s hear it once again for 1979 when disco had an influnce over everything including cosmetic products. Soldiers have always known that there’s nothing like a dance floor make-out and that having smooth, shiny and luscious lips is a required part of any disco proper makeup look. After all, flashing lights and laser beams don’t look their best against a matte pout, do they? Maybelline was smart to acknowledge this fact and used it in this fabulous gem for Kissing Sticks– fruit flavored, calorie free “treats” for the lips. Most important is the closing tag line, “What kisses your lips but isn’t human?”, which I think is a secret message that’s really saying “disco chicks are up for anything!”.
My good friend Monster Ronson and I get so excited while putting together another fabulous Join The Sparkle Army party that sometimes we make a little video so that everyone else can get excited too. This sparkling advertisement turned out to be such a delightful disco commercial for our night of dazzling on the dance floor that it was the obvious choice for today’s Sparkle Video. It features Berlin’s own nightlife superstars Joost & Jackee Word in sparkling outfits, gobs of glitter from outer space and yours truly, Da General. Enjoy Soldiers- and I hope to see you all on November 10!
This spot for 7-Up proudly proclaims “I’d Do it!”- which I’m guessing means they’d drink the soda, but it is a disco commercial after all so you never know. Just look at that scene of snazzy dancers twirling and grooving on the light up dance floor – it’s like a sneak peak into disco heaven. Not to mention that the jingle lyrics, “It’s the same thing only different”, seems to imply that someone brought a flask to spike those soft drinks and turn them into sparkley cocktails. Oh 1978!
VIEWER IMPRESSION: I’d totally do it!
While it doesn’t feature any disco music or dancing footage, this clip falls under the Disco Commercials category because it features one of the coolest dolls ever- Disco Darci. Disco Darci was one hot babe who came dressed in a “silver disco jumpsuit” and included a glittery disco ball and a light-up disco stage with spotlights for added drama. Educational toys for children have always been important, but this was ultra-fabulous 1979 when teaching children about dazzling on the dance floor was truly top priority.
VIEWER IMPRESSION: I want one!
“Step into the Sanyo world of Audio Spec”, beckons this lovely lady with the sultry voice and fabulous hair, because it’s 1977! That’s right, everyone was living life to the fullest back then, which is why a car stereo with “Hi Power Bi-amp Disco Sound” was not a luxury, but a necessity. Certainly anyone who was anyone on their way out for a night of dancing would want to have a Pre-Party on the drive to the club, not to mention a rollicking After-Party on the way home.
VIEWER IMPRESSION: Gotta have it!
This “Just Pants” store commercial from the 70’s features young partygoers with fabulous hair giving quite a sassy fashion show while they get ready for disco. Or perhaps they’re just getting ready for school- who knows? All that really matters is that they look hot because “Every day is Saturday night when you’re lookin’ right!”
VIEWER IMPRESSION: I’d shop there!
By 1978, Disco Fashion had moved out from the nightclubs and across mainstream America with the blinding speed of flashing lights and laser beams and right into our television sets. There were all kinds of dance related TV shows but now, companies of all types also wanted to connect with this dazzling lifestyle and let consumers know that their products were cool and thus, the Disco Commercial was born! These fabulously fun spots pushed everything from beer, soda, clothing, cosmetics and even discos themselves and since it’s not possible to feature them all today, I’m announcing that this will be a whole new sparkling category for Sparkle Army Soldiers to enjoy. Today- we start with one of the best.
Pabst Blue Ribbon is still what the cool kids drink today, but this is from 1979- THE year of Disco! A young Patrick Swayze with super-fab hair is taking his lovely lady dressed in the finest disco chic for a night of dancing and thanks to PBR, they are owning that dancefloor.
VIEWER IMPRESSION: I’d buy it!